aetās vintage goods
Brand design & concept
[free project]
with Anna-Lena Schlamp, Julia Oberhauser & Caroline Bergwinkl
Fictive brand identity for the vintage store āetas. In the development of the logo, the fusion of antique and modern was in the foreground. Since aetās is a second-hand brand, which should have a much more exclusive effect than conventional and often strongly thrown together second-hand stores, it was important to be able to express exactly this with the choice of font. For a congruent overall appearance, various design elements are used that can be adapted and adjusted depending on the application and medium. The line symbolizes the time span, which plays a major role in the brand philosophy of aetās. It is derived from the overline of the "ā" of the word mark and runs through the various applications.
aetās vintage goods
Brand design & concept
[free project]
with Anna-Lena Schlamp, Julia Oberhauser & Caroline Bergwinkl
Fictive brand identity for the vintage store āetas. In the development of the logo, the fusion of antique and modern was in the foreground. Since aetās is a second-hand brand, which should have a much more exclusive effect than conventional and often strongly thrown together second-hand stores, it was important to be able to express exactly this with the choice of font. For a congruent overall appearance, various design elements are used that can be adapted and adjusted depending on the application and medium. The line symbolizes the time span, which plays a major role in the brand philosophy of aetās. It is derived from the overline of the "ā" of the word mark and runs through the various applications.
FIONA OEHLER
Concept & Design
Vienna based office for communication design, art direction and photography.
Fiona Oehler studied communication design with a focus on branding and editorial design as well as (artistic) photography and digital design. She is specialized in developing and realizing concept-driven customized visual appearances — always keeping individual solutions and approaches in focus. Her work is often about finding access to relevant socio-cultural topics and places and giving them expression.
Contact
Do you have a project in mind that you would like to talk about? You can find us at Rüdigergasse 19/3 [1050 Vienna], call +43 677 63721287 or simply drop a line [type@fionaoehler.de].
Services
Branding
Corporate Design
Editorial Design
Book Design
Artworks
Posters
Web Design
Packaging Design
Art Direction
Concepts
Photography
Workshops
Lectures
Selected references
Delugan Meissl Associated Architects
Die Planergruppe
Julius W. Chromecek
Klassik Stiftung Weimar
On Running
Rita Newman
Bundeskunsthalle Bonn
Selected Publications / Features
Deutscher Architektur Verlag “Die Planergruppe. WIR”
DMAA Book “Non Endless Space”, 2023Olympè Magazine
DMAA Online-Magazine
Slanted Online-Magazine
Lectures
Schule Friedl Kubelka [Book Design, 2021]
Selected Exhibitions
Leipzig Photobook Festival, Leipzig
Format Photography Festival, Derby
KHB Artist Book Fair, Berlin/ The Hague/ Vienna
das weisse haus, Vienna
Schule Friedl Kubelka, Vienna
Wilhelm-Hack-Museum, Ludwigshafen
CAPTCHA Design Festival, Mannheim
Die Werkschau, Mannheim
Work
Communication designer & photographer
Studio Es, Vienna [2018—20]
Education
Dipl.-Ing. Digital Design & Photography
[FH St. Pölten]
Artistic Photography
[Schule Friedl Kubelka Vienna]
BA Communication Design
[HS Mannheim]
FIONA OEHLER
Concept & Design
Vienna based office for communication design, art direction and photography.
Fiona Oehler studied communication design with a focus on branding and editorial design as well as (artistic) photography and digital design. She is specialized in developing and realizing concept-driven customized visual appearances — always keeping individual solutions and approaches in focus. Her work is often about finding access to relevant socio-cultural topics and places and giving them expression.
Contact
Do you have a project in mind that you would like to talk about? You can find us at Rüdigergasse 19/3 [1050 Vienna], call +43 677 63721287 or simply drop a line [type@fionaoehler.de].
Services
Branding
Corporate Design
Editorial Design
Book Design
Artworks
Posters
Web Design
Packaging Design
Art Direction
Concepts
Photography
Workshops
Lectures
Selected references
Delugan Meissl Associated Architects
Die Planergruppe
Julius W. Chromecek
Klassik Stiftung Weimar
On Running
Rita Newman
Bundeskunsthalle Bonn
Selected Publications / Features
Deutscher Architektur Verlag “Die Planergruppe. WIR”
DMAA Book “Non Endless Space”, 2023Olympè Magazine
DMAA Online-Magazine
Slanted Online-Magazine
Lectures
Schule Friedl Kubelka [Book Design, 2021]
Selected Exhibitions
Leipzig Photobook Festival, Leipzig
Format Photography Festival, Derby
KHB Artist Book Fair, Berlin/ The Hague/ Vienna
das weisse haus, Vienna
Schule Friedl Kubelka, Vienna
Wilhelm-Hack-Museum, Ludwigshafen
CAPTCHA Design Festival, Mannheim
Die Werkschau, Mannheim
Work
Communication designer & photographer
Studio Es, Vienna [2018—20]
Education
Dipl.-Ing. Digital Design & Photography
[FH St. Pölten]
Artistic Photography
[Schule Friedl Kubelka Vienna]
BA Communication Design
[HS Mannheim]