Fictive brand identity and design for the vintage store "āetas". In the development of the logo, the fusion of "antique" and "modern" was in the foreground. Since "aetās" is a second-hand brand, which should have a much more exclusive and valuable effect than conventional and often strongly thrown together second-hand stores, it was important to be able to express exactly this with the choice of font. Our claim "vintage goods" is adaptable and can be adjusted to different media and topics through attachments and continuations.
For a congruent overall appearance, various design elements are used that can be adapted and adjusted depending on the application and medium. The line symbolizes the time span, which plays a major role in the brand philosophy of aetās. It is derived from the overline of the "ā" of the word mark and runs through the various applications.
Categories and Services
Brand Design, Identity Concept, Brand Design, Webdesign, Stationery
Anna-Lena Schlamp, Caroline Bergwinkl, Fiona Oehler, Julia Oberhauser