aetās [Branding] - Fiona Oehler

aetās vintage goods

Brand Design
Brand Concept

with
Anna-Lena Schlamp
Julia Oberhauser
Caroline Bergwinkl

Fictive brand identity for the vintage store āetas. In the development of the logo, the fusion of antique and modern was in the foreground. Since aetās is a second-hand brand, which should have a much more exclusive effect than conventional and often strongly thrown together second-hand stores, it was important to be able to express exactly this with the choice of font. For a congruent overall appearance, various design elements are used that can be adapted and adjusted depending on the application and medium. The line symbolizes the time span, which plays a major role in the brand philosophy of aetās. It is derived from the overline of the "ā" of the word mark and runs through the various applications.

aetās vintage goods

Brand Design
Brand Concept

with
Anna-Lena Schlamp
Julia Oberhauser
Caroline Bergwinkl

FIONA OEHLER

Concept & Design

Vienna based office for communication design, art direction and photography.

Fiona Oehler studied communication design with a focus on branding and editorial design as well as (artistic) photography and digital design. She is specialized in developing and realizing concept-driven customized visual appearances — always keeping individual solutions and approaches in focus.

Contact
Do you have a project in mind that you would like to talk about? Call +43 677 63721287 or simply drop a line [type@fionaoehler.de].

Services
Brand & Corporate Design
Editorial Design
Artworks
Posters
Web Design
Packaging Design

Art Direction
Concepts

Photography

Workshops
Lectures

Selected references
Bundeskunsthalle Bonn
brand unit
Brückner + Brückner
checksum
Delugan Meissl Associated Architects
Die Planergruppe
Julius W. Chromecek
KR8 Bureau
Klassik Stiftung Weimar
On Running
Rita Newman

Selected Publications / Features
DMAA Book “Non Endless Space”, 2023
Olympè Magazine, 2022
DMAA Online-Magazine, 2020
Slanted Online-Magazine, 2018

Lectures
Schule Friedl Kubelka [Book Design, 2021]

Selected Exhibitions
Leipzig Photobook Festival, Leipzig
Format Photography Festival, Derby
KHB Artist Book Fair, Berlin/ The Hague/ Vienna
das weisse haus, Vienna
Schule Friedl Kubelka, Vienna
Wilhelm-Hack-Museum, Ludwigshafen
CAPTCHA Design Festival, Mannheim
Die Werkschau, Mannheim

Work
Communication designer & photographer [since 2018]
Studio Es, Vienna [2018—20]

Education
Dipl.-Ing. Digital Design & Photography
[FH St. Pölten]
Artistic Photography
[Schule Friedl Kubelka Vienna]
BA Communication Design
[HS Mannheim]