Corporate identity for Austria based Photographer Rita Newman.
The copyright symbol, which has long functioned as Ritas signature, was further developed and embedded in a photographic context: Thus, the copyright notice evolves into a focal field consisting of the copyright symbol as the center and four photo corners. In a flexible system, the logo can be used in two different ways — as a word-image mark in a stamp look as well as a word mark in connection with a photo corner. This arrangement at the same time reminds of the front of a camera. The appearance is complemented by a key visual image and text elements which are arranged at a 90 degree angle — following the idea of the photo corners.
[Website coming soon.]