Artistic & abstract photography
These series were created as part of a scientific work on abstract photography in the discourse of the 21st century, exploring the extent to which the creation of abstract photography can be brought about through an artistic process.
[Zwischenwelten pt. 1] In the dialogue between visual perception and the reflection of blurring techniques, this series opens up an in-between world that is explored through photographic abstraction. The parameter of blur has accompanied photographic art discourse since the medium's beginnings and represents an important aspect in the establishment of photography in the system of the arts. Exploratory and experimental work with defocusing, movement of the camera, longer exposure times, underexposure and overexposure, and shallow depth of field as means of design and expression have continuously abstracted from an essentiality of photography — sharpness — which seems to be inevitably anchored within our society with a correct photographic image. Blur dissolves the identifiability of the representational, relegates it in favor of abstraction and form, and abstracts fragments of reality. This creates an ambivalent relationship to photography's fidelity to the image, as it has often been attributed to it since its beginnings. In addition, the blur in this series takes a metaphorical place in that it embodies the process of deceleration, arising from a subjective view. Thus, it is related to a theme relevant to the photographer — deceleration within the botanical environment. The choice of the portrait format of the photograph brings about another level of abstraction of human vision. In the abstract photographs of Zwischenwelten pt. 1, the object or the real motif does not appear in itself, but the idea and the design are objectified and take the place of the real motif. The medium of photography as an individual space of experience comes to the fore.
[Zwischenwelten pt. 2] was inspired by the interplay of photographic "foreign reference and self-reference". Thus Zwischenwelten pt. 2 is increasingly concerned with the opaque side of photography. According to the semiotician Winfried Nöth, a photographic sign can be both transparent and opaque and always stands between viewer "and the world behind it". A photograph is transparent when it embodies the representation of the world to which it refers, whereby iconicity and indexicality play a considerable role. On the one hand, what is represented is reflected; on the other hand, the photograph refers to its reference object like a trace. The opaque photo, however, "does not allow a view through to a world it represents". This gives rise to "new way[s] of looking at things" that are directed at the photographic sign itself. Thus, traces that plants leave on various surfaces through shadows and light reflections were photographed, creating another level of abstraction — it is not the plants themselves that serve as the basic motifs, but their traces, which pushes the transparent side of the photograph even further into the background.
FIONA OEHLER
Concept & Design
Vienna based office for communication design, art direction and photography.
Fiona Oehler studied communication design with a focus on branding and editorial design as well as (artistic) photography and digital design. She is specialized in developing and realizing concept-driven customized visual appearances — always keeping individual solutions and approaches in focus. Her work is often about finding access to relevant socio-cultural topics and places and giving them expression.
Contact
Do you have a project in mind that you would like to talk about? You can find us at Rüdigergasse 19/3 [1050 Vienna], call +43 677 63721287 or simply drop a line [type@fionaoehler.de].
Services
Brand & Corporate Design
Editorial Design
Artworks
Posters
Web Design
Packaging Design
Art Direction
Concepts
Photography
Workshops
Lectures
Selected references
Bundeskunsthalle Bonn
Brückner + Brückner
checksum
Delugan Meissl Associated Architects
Die Planergruppe
Julius W. Chromecek
KR8 Bureau
Klassik Stiftung Weimar
On Running
Rita Newman
Selected Publications / Features
DMAA Book “Non Endless Space”, 2023
Olympè Magazine, 2022
DMAA Online-Magazine, 2020
Slanted Online-Magazine, 2018
Lectures
Schule Friedl Kubelka [Book Design, 2021]
Selected Exhibitions
Leipzig Photobook Festival, Leipzig
Format Photography Festival, Derby
KHB Artist Book Fair, Berlin/ The Hague/ Vienna
das weisse haus, Vienna
Schule Friedl Kubelka, Vienna
Wilhelm-Hack-Museum, Ludwigshafen
CAPTCHA Design Festival, Mannheim
Die Werkschau, Mannheim
Work
Communication designer & photographer [since 2018]
Studio Es, Vienna [2018—20]
Education
Dipl.-Ing. Digital Design & Photography
[FH St. Pölten]
Artistic Photography
[Schule Friedl Kubelka Vienna]
BA Communication Design
[HS Mannheim]
FIONA OEHLER
Concept & Design
Vienna based office for communication design, art direction and photography.
Fiona Oehler studied communication design with a focus on branding and editorial design as well as (artistic) photography and digital design. She is specialized in developing and realizing concept-driven customized visual appearances — always keeping individual solutions and approaches in focus. Her work is often about finding access to relevant socio-cultural topics and places and giving them expression.
Contact
Do you have a project in mind that you would like to talk about? You can find us at Rüdigergasse 19/3 [1050 Vienna], call +43 677 63721287 or simply drop a line [type@fionaoehler.de].
Services
Brand & Corporate Design
Editorial Design
Artworks
Posters
Web Design
Packaging Design
Art Direction
Concepts
Photography
Workshops
Lectures
Work
Communication designer & photographer [since 2018]
Studio Es, Vienna [2018—20]
Education
Dipl.-Ing. Digital Design & Photography
[FH St. Pölten]
Artistic Photography
[Schule Friedl Kubelka Vienna]
BA Communication Design
[HS Mannheim]
Lectures
Schule Friedl Kubelka [Book Design, 2021]
Selected Exhibitions
Leipzig Photobook Festival, Leipzig
Format Photography Festival, Derby
KHB Artist Book Fair, Berlin/ The Hague/ Vienna
das weisse haus, Vienna
Schule Friedl Kubelka, Vienna
Wilhelm-Hack-Museum, Ludwigshafen
CAPTCHA Design Festival, Mannheim
Die Werkschau, Mannheim
Selected Publications / Features
DMAA Book “Non Endless Space”, 2023
Olympè Magazine, 2022
DMAA Online-Magazine, 2020
Slanted Online-Magazine, 2018